*The Psychology of the Steam Summer Sale* by +Jamie Madigan
– Artificial Scarcity!
– Psychological Reactance!
– *The Endowed Progress Effect*!
– *Random Reward Schedules*!
…AND MORE!
#steam
The Psychology Behind Steam’s Summer Sale
Summer is here! Time to pump up your video game backlog until it’s bloated, gurgling, and making vaguely taunting motions from over there in the corner. In other words, the Steam Summer Sale has be…
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